The challenge
WasilOnline serves a specific Lebanese community worldwide. The challenge was not broad reach; it was finding likely buyers among billions of social users while keeping acquisition commercially efficient.
The system
The Digital Campus ran continuous audience, offer, creative, placement, and budget testing. Winning combinations were scaled while retargeting and top-of-funnel performance were monitored separately.
The reported result
Across the stated period, $300,000 in total advertising spend generated more than $6.5 million in marketplace sales—approximately 22× blended return on ad spend.
Why the ranges matter
Aggregate performance hides variation. Reported segments included 53× ROAS for retargeting, 59× for the strongest offer, and 13–17× for Lebanon top-of-funnel activity. The blended figure is the more representative account-level measure.